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About Us

Thank you so much for taking the time to get to know us better!

Founded in 2021, Kniter launched to support the movement from fast fashion to sustainable fashion. Kniter offers hand-knitted, organic and eco-friendly knitwear products for everyone. With our custom blend wool from our South American suppliers, we can design trendy, durable pieces whilst ensuring every aspect of our brand is fair and ethical.

As a brand, we are firmly behind the ethos that fashion is not just anything aesthetically pleasing. Here at Kniter, we believe the beauty of fashion is how it remains a language that allows us to express ourselves and what we stand behind. Kniter stands behind ethical, sustainable and durable clothing, which not only serves its aesthetic purpose but also does its job protecting the environment for generations to come; to us, this is what true beauty is.

Our motto is to promote individuality. Kniter aims to create products that can be styled to suit every individual. We are confident that our products reflect our mission, which is to empower our customers through our cutting-edge fashion by encouraging expressivity. Thus, our customers' interests are one of our top priorities, so we hope you will enjoy our products as much as we enjoy making them available to you.

Is everything really eco-friendly and sustainable?

YES IT REALLY IS! We hope that like us being as eco-friendly as possible is your number one priority. This is why we aim to outline the exact measures that we have gone to, to ensure that our brand remains eco-friendly, whilst ensuring everything is delivered to you at a standard that lasts more than the next season.

  • Packaging: All our items are packaged in reusable handmade packaging using the left-over materials that our clothes are made from. With this design, we hope you will reuse our packaging in different ways- to share or see ways other people have reused our packaging, please visit the hashtag #kniterreused.  
  • Postage: You need not worry about our postage bags' long-term environmental impacts, as they are 100% biodegradable.  Unfortunately, our postage labels are not biodegradable. To overcome this challenge before our products make their way to you, we have made sure that our postage labels are printed using 100% recycled paper to minimise our environmental impacts.
  • Raw materials:  All our raw materials are sourced in Bolivia, where our clothes are made. We pride ourselves on the personal relationship we have formed with the farmers who source our wool and the animals who provide this. Our organic wool supply facility and our clothing facility have been approved by the World Fairtrade Organisation (WFTO).

What about the workers?

For us, it is not enough to have a business model that looks after the environment; it was important that our business model also empowered local communities. 

We fully support cooperative or group work arrangement amongst our artisan partners. We believe this group work environment fosters a sense of community and gives our artisans a supportive infrastructure. This type of work environment is also one of the structures the WFTO supports for fair trade manufacturers.

As we strive to create the most socially conscious business model we can, we have tried various methods of supporting and keeping workers happy. We believe community development is an ongoing process that includes constant dialogue with workers to figure out ways we can help them and the community, so we continuously receive feedback from our artisan partners on how best to maintain their happy work environment. 

Our commitment to supporting our artisan partners doesn't just stop at the level of social care. Each of our artisans is paid at least two times the national minimum wage. As a fair-trade supplier, we engage in open dialogue with all of our workers concerning wages and piecework payment. Our fair wages are based on the local living wage standards as proposed by the WFTO. The workers will always receive 50% of their payment upfront before the start of production. All our facilities also abides by and exceeds the stringent labour laws in Bolivia, so you can be assured that no child labour is involved in producing our garments. All full-time employees receive health insurance benefits and the equivalent to social security.  Each of our 200-300 artisan workers receives a generous monetary bonus as well as a gift at the end of each year to personally thank them for their continued efforts in making our products available to you.

Why Bolivia and not the UK?

The answer to this is simple. Firstly, South America is the primary source of alpaca wool, which is the wool majority of our products are made from due to its hypoallergenic properties, low environmental impact and the animals themselves being gentle to the Earth. It made little sense to us to ship the wool from South America for quality inspection only to send it back for our talented artisans to work on - Think of all that CO2 emissions! 

Further, linked to our need to employ South American artisans, one of our business's primary aims was to find a business model that empowers local communities past the way of donations into providing a more stable form of economic opportunity. We wanted to empower you with our designs and the people who made our designs possible. 

Lastly, It was challenging to find artisan partners in the UK who would be able to deliver our handmade products at the quality we wanted and who could provide the individual care that goes into each piece of product that we require when we make and deliver each product to you - Believe us when we say we really did try!

Bolivia ticked all our boxes. After thorough research into our now manufacturers, it was simply the most natural fit for our business model. For more details about our certifications please do not hesitate to email us: 

What does the WFTO mean? 

The WFTO is an organisation that set out to improve the livelihood of economically marginalised producers. Our manufacturers are a guaranteed member of the WFTO which means we are committed to fair trade and WFTO social enterprise principles. We are focused on the interests of all those involved in producing our products-and yes this includes our raw materials suppliers. As a guaranteed member, examples of social enterprise principles that we are committed to fulfilling include a commitment to paying a fair wage, zero tolerance for discrimination, gender equity and women's economic empowerment and respecting all employees' rights to form and join trade unions of their choice and bargain collectively. You can find out more details about what it means to be a guaranteed member of WFTO on their website. 

Isn't shopping second hand the best way to be sustainable?

Yes, and this is the inspiration behind our rehoming programme! After you have purchased our handmade products and decided that you don't need them anymore and can't find another home for them, you can send the product back to us, and we will resell them on our website. You will also receive a 35% discount on your next purchase on our website. This way, we sell your clothes to someone who needs it, and you are also compensated fairly for your time. 

What is the rehoming programme?

Shopping second hand is the best way to stay sustainable; we know this. However, there is a certain feeling of getting something new, especially when you know each product is handcrafted with you in mind. We also know how fleeting the feeling of getting something new is. When you become used to having a product around, and you want to make room for something new, sigh, we are all guilty of this. 

With our rehoming programme, you don't have to feel guilty anymore about wanting to make room for something new. You can send us back our products and receive a 35% discount on your next purchase. 

What happens to the products you send back? 

When we receive your products, first we determine whether we made it as we will only sell products which we can testify that a certain ethical standard has been upheld in the manufacturing process. Unfortunately, if we didn't make the product we will have to send them back to you.

After this, we will decide whether the product is in good enough condition for resale. If it is, we will resell on the #thrifted section of our website and give them a new home. The costs of products in #thrifted are the fair labour costs of cleaning, sorting through the clothes we receive and getting them ready for resale. If the products are not in a condition where we can rehome, we will reuse the product for our packaging.