Buy Now Pay Later With Klarna

Our Future Plans




Here at Kniter, we believe a sustainable vision is the first step in developing a successful sustainable future. 


To first develop our vision, we decided we must answer this question: "Does our company's vision maximise benefits to people and minimise the impact on the environment?"


Kniter considers this question throughout every decision-making process, as we are firm believers in developing a genuinely sustainable and positive vision. 


The way we choose to operate our business, from our production line to how we use our profits, determines our impact on people and the environment. We aim to reinvest a percentage of our profits into the lives of many of our artisans who worked into making each collection possible.


An example of a business model that we actively avoid (which is very common in today's fashion marketplace) depends upon selling a high volume of low cost, low-value product, contributing to a culture of disposable consumption of clothes. This often leads to manipulating a vulnerable workforce and negative environmental impacts (through the exploitation of limited natural resources, pollution and waste).  


For us all here at Kniter, a genuinely sustainable vision and business model is where the business's commercial success is aligned with increasing benefits for people and solving, rather than increasing, environmental challenges.


The priority of our vision is to first and foremost reduce poverty through effective and sustainable global partnerships.  


In Bolivia, the community we are currently working in partnership with is a guaranteed member of the World Fair Trade Organisation (WFTO). It is set up as a collective to promote a pleasant and flexible working environment, which means our artisans choose when they work. We find that this model is something our over 200 artisans in Bolivia are happy with and allows our artisans to have an incredible work-life balance. 


We strive to provide a safe working environment in rural areas, where work may currently be minimal (and mainly only catered to men). We hope that these people will have increased opportunities through employment and our fair pay (4 times the Bolivian minimum wage). With more job opportunities with higher-than-average salary, we hope to elevate many of the burdens facing those within this community. As a more established brand in the future, we also hope to identify specific problems facing our workers and develop sustainable, effective change.  


The concept of Fair Trade is often misunderstood or poorly defined. At Kniter, we use the FINE definition: 


"Fairtrade is a trading partnership, based on dialogue, transparency and respect, seeking greater equity in international trade. It contributes to sustainable development by offering better trading conditions to and securing the rights of marginalised producers and workers – especially in the South. Fairtrade organisations, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade".


Kniter work with marginalised producers and workers to help them move from vulnerability to security and economic self-sufficiency, to empower producers and workers as stakeholders in their organisations. Overall, we hope to play a proactive role in achieving more significant equity in international trade.


Additionally, we encourage traditional and handwork skills through our production process. This has been shown to sustain local livelihoods and can have fewer negative social and environmental impacts as mass-produced goods. Informal workers, often women with families to support, also benefit from a revival of traditional crafts and skills, as many are homeworkers. We also have an open dialogue with our different workers to understand how best we can best meet their needs. 


The second priority of our vision is to reduce waste and environmental impacts of the clothing industry.


At Kniter, we are determined to encourage our consumers to adopt a sustainable vision for our world, not only for those suffering in poor working conditions making clothes but also for our environment. Unfortunately, the fashion industry is one of the largest global polluters. We aim to promote a more sustainable industry and inspiring consumers to invest sustainably. 


We protect the environment by utilising lower impact energy sources and prevent excess water usage. Our production process does not use any hazardous chemicals in any of our pieces. At Kniter, we also continuously monitor our emissions to minimise any excess pollution. And are developing strategies to ensure we are a carbon-neutral business, one of which is by offering carbon-neutral shipping to our customers. We recycle and reduce waste through our "Rehoming Programme" and remain eco-friendly by using only organic materials.


Our vision for Kniter is simple. We want to make the world a better place. We strive to reduce many of the wealth inequalities present in our world today while aiming to be the change we want to see. We genuinely believe you do not have to exploit your workers when starting a brand. By seeking to work closely with many rural communities (as we have successfully done in Bolivia), we aim to empower the working class with their work because of the immense pride in their work and not just because of their need to work.

Leave a comment

Please note, comments must be approved before they are published